The island of Ibiza is characterized by an entertainment offer that is unparalleled worldwide and is unlikely to be found anywhere else in the world. Ibiza has also managed to transport its entertainment concepts into the world and make them successful elsewhere.

It all started in the 1970s with the founding of the world-famous clubs Pacha , Amnesia and Ku (today Privilege) and the Space in the 80s, which was consistently voted the best club in the world until its closure in 2016.
Pacha has managed to establish its brand beyond Ibiza by founding various Pacha discotheques in other locations.
Likewise, the Café del Mar on the west coast was founded in Ibiza in the 1980s, the founder of electronic chill-out music to accompany the sunsets under the legendary resident DJ José Padilla.
Until the 2000s, this entertainment scene had no further competition apart from numerous offers for package tourists. A typical sequence for the party person was as follows: You enjoyed the sunset in the Café del Mar with a cocktail, then got ready for dinner around 10pm in Ibiza Town, then enjoyed other drinks in the old town and marina of Ibiza and watched the show and the Parades of clubs. Then you went to the club to dance from 2 am to 6 am and the next day on the beach you slept through your intoxication.
So this party scene was actually not really present on the island, except in a few places. The island was called a party island, but actually this type of tourism only made up a part of the area and was not noticed across the board.

That changed drastically with the founding of the Lío Varieté Club in 2010 and the Ushuaia Hotel in 2011. Both concepts have in common that the event takes place before midnight in contrast to the clubs which were visited from 2 am at night and were rather something for younger people. The audience changed accordingly and the jet set came to Ibiza. Prices have gone up, more and more VIP offers have emerged, and simple beach restaurants have become trendy beach clubs that provide their guests with DJ music and champagne on the loungers during the day. Party is now all over the island and has ousted many traditional offerings and the audience has changed accordingly. Stays are also getting shorter and shorter because the well-earning middle class can only afford entertainment in Ibiza for a few days. The airport is accordingly busy in summer. Many peace seekers and nature lovers have turned their backs on the island and the understatement of the celebrities, for which the island has stood for decades, has given way to the swanky jet set behavior.
But the Jet Set is not a group that you can count on permanently. Because Jet Set didn't come because of the very own identity of the island of Ibiza, but because it was just trendy. The overpriced offer has grown too quickly and in 2018 the restaurateurs and beach club owners got the receipt. Many owners of properties in the multi-digit million range were also no longer willing to pay the very high prices. Ibiza is currently looking for the right way and the gastronomic scene is recognizing that quality may cost something, but must also be reasonably priced.
Ibiza will change once again, as it has so often in the past centuries. And the change and the diversity paired with a beautiful and unique nature is the real strength of the island. The people who live in Ibiza, be they the Ibizan indigenous people, the mainland Spaniards from Barcelona or Madrid, or those who like to spend a lot of time on the island, in their own property or as regular visitors, from South America, Germany, France, the Netherlands , England or Italy, are the soul of the island and will continue to shape it. The island has always stood for offering everyone their own piece of paradise, the Ibizan farmer, the hippie, the artist or the tourist. Everyone could be happy according to their façon and everyone respected and perceived each other. This is also a major difference from many other tourist destinations in the world. In many places on the island, the different currents merge and enrich each other. The secret of the island is the diversity of its people and their power to change.
This is what fascinates many people who are looking for a villa or finca and it strengthens the real estate market as a whole.